A warehouse from the outside, but step inside Haddy and it shifts quickly: finished pieces up front, clean and minimal, furniture you can touch and sit on. Walking through the factory, the machines take over — they are massive, loud, constant — robots stretching across the room, printing objects that don’t look like they should exist in one piece. That’s where Haddy really comes into focus, not just in the furniture, but in how everything is made.
That became clear when I visited Haddy in St. Petersburg, Florida. The focus here is production, getting parts made reliably and on time. That came through in my conversation with founder and CEO Jay Rogers, who explained that the company was built with one goal in mind: to produce large products at a commercial level, reliably and on time.
“Haddy was created to print big things at an industrial or commercial scale,” he said. Just as important, he is not interested in stopping at prototypes. The goal is finished parts.
That may sound simple, but it gets at one of the biggest shifts happening in additive manufacturing right now. For years, 3D printing was often treated as a way to make mockups, one-off concepts, or early design versions. Rogers believes that stage is over.
Haddy’s 3D printed seating and side tables, showcasing the range of forms possible with robotic extrusion printing.
“We’re long past the day when printing something is just cool or when we can rely on doing a prototype where people don’t need to do it in production. Our end result is to take something that we can print and then take it into production.”
That line may be the clearest way to understand both Haddy and Rogers himself. He is not talking about 3D printing as a novelty. He is talking about it as a manufacturing method.
That way of thinking goes back to his earlier work at Local Motors, the company he founded before Haddy. Local Motors became known for its microfactory model and work in large-scale 3D printing, including vehicles like the Strati and the Olli autonomous shuttle, both built using polymer-based additive manufacturing.
But Rogers said his motivation was never just cars, and it was never just 3D printing for its own sake.
“I didn’t do it because I love vehicles. I didn’t do it because I love 3D printing. I did it because there was a need, and 3D printing offered a great opportunity to solve that,” he explained.
That same logic now drives Haddy.
At first glance, the company may look like a furniture business. Rogers talks a lot about furniture, fixtures, and equipment, and the company’s work fits naturally into those categories. But he said that is only the entry point.
“We’re not just building furniture. We’re building things fit for the age of robotic production. We’re building a capability to make things better than they were done before, a way to produce things that matches how machines work today,” Rogers noted, comparing Haddy’s approach to how Amazon started with books but was really bui
A warehouse from the outside, but step inside Haddy and it shifts quickly: finished pieces up front, clean and minimal, furniture you can touch and sit on. Walking through the factory, the machines take over — they are massive, loud, constant — robots stretching across the room, printing objects that don’t look like they should exist in one piece. That’s where Haddy really comes into focus, not just in the furniture, but in how everything is made.
That became clear when I visited Haddy in St. Petersburg, Florida. The focus here is production, getting parts made reliably and on time. That came through in my conversation with founder and CEO Jay Rogers, who explained that the company was built with one goal in mind: to produce large products at a commercial level, reliably and on time.
“Haddy was created to print big things at an industrial or commercial scale,” he said. Just as important, he is not interested in stopping at prototypes. The goal is finished parts.
That may sound simple, but it gets at one of the biggest shifts happening in additive manufacturing right now. For years, 3D printing was often treated as a way to make mockups, one-off concepts, or early design versions. Rogers believes that stage is over.
Haddy’s 3D printed seating and side tables, showcasing the range of forms possible with robotic extrusion printing.
“We’re long past the day when printing something is just cool or when we can rely on doing a prototype where people don’t need to do it in production. Our end result is to take something that we can print and then take it into production.”
That line may be the clearest way to understand both Haddy and Rogers himself. He is not talking about 3D printing as a novelty. He is talking about it as a manufacturing method.
That way of thinking goes back to his earlier work at Local Motors, the company he founded before Haddy. Local Motors became known for its microfactory model and work in large-scale 3D printing, including vehicles like the Strati and the Olli autonomous shuttle, both built using polymer-based additive manufacturing.
But Rogers said his motivation was never just cars, and it was never just 3D printing for its own sake.
“I didn’t do it because I love vehicles. I didn’t do it because I love 3D printing. I did it because there was a need, and 3D printing offered a great opportunity to solve that,” he explained.
That same logic now drives Haddy.
At first glance, the company may look like a furniture business. Rogers talks a lot about furniture, fixtures, and equipment, and the company’s work fits naturally into those categories. But he said that is only the entry point.
“We’re not just building furniture. We’re building things fit for the age of robotic production. We’re building a capability to make things better than they were done before, a way to produce things that matches how machines work today,” Rogers noted, comparing Haddy’s approach to how Amazon started with books but was really bui